Link building is the process of getting good quality links to your website, to help boost your search engine ranking. Search engines use the amount and quality of links pointing at your site as a big factor in determining your ranking position.

Links from a well established site or authority (for example a University) carry a lot of weight with the search engines. They see it, if a well respected site is linking to your site, it must be ok. Trust value is increased.

Links Can Be Gained From:

• Industry specific portals and directories
• Social media sites
• Article directories
• Blogs
• Forums

If your site is linked from spam sites, the trust is reduced.

A site can be well search engine optimised, but because it has poor link popularity, it will rank badly. Also the anchor text (the words used in the link) relevancy also has a big effect on ranking results.

The more relevant the content of the linking site, the more the link will be weighted. We take time to know your brand, and find out which sites will be the most suitable to link from.