Online marketing
A potential client will first look at your website to see if your company is worth doing business with, and if you look professional and reliable. To enable people to find your site, different marketing methods need to be applied, including: advertising, direct marketing, having the website listed on your brochures and printed material, word of mouth and online marketing.
Your website needs to be found online, and we can consult on the best online marketing methods for your products or services.
- Keyword research
- Search engine optimisation
- Search engine submission
- PPC (Pay Per Click)
- Link building
- Blogs
- Email marketing
For high visibility natural search engine listings (the main results in a search engine), the key is to understand your offering, and then find the relevant keywords that will help the search engines and users find your website. These keywords are placed in your website text as part of the Search Engine Optimisation (SEO) stage.
Once the site has been optimised (SEO), the site can be submitted to web directories. This process is known as 'link building', and is an essential part of successful online marketing. Contrary to popular belief, you don't need to submit the site to search engines, as by their nature, they 'search' for relevant websites. For a search engine to find your site, the site needs to be optimised.
PPC (Pay Per Click) links are search engine results normally found on the top and right hand side of search engines. Each click costs a certain amount of money, and depends on how competitive the keyphrase is, and how close to the top of the results your link is found. We can advise on a PPC campaign, which will be cost effective, and provide instant online marketing results.
Search engines favourably rank sites that have highly relevant and updated content. Blogs were once mainly used as online diaries, but are now being used more by businesses wanting a useful way of updating their site, keeping clients informed of announcements, whilst interacting and building relationships in a personal way.
Email marketing is a highly effective and affordable way of marketing your services. Once the template has been set up on the system, newsletters can be edited in-house and sent out to your list whenever you need them to.
Contact us at info@seasoned-design.com or 0161 953 4073 (Manchester), if you would like to talk to us about your website project.