In the top search engines, there are two main areas your site can be listed. The main area to the bottom left contains the natural listings, which can't be bought and requires Search Engine Optimisation plus other techniques to achieve good rankings. The other links – the top two/ three links on the top left and the links down the right hand side – are Pay Per Click (PPC) links.

The top three search engines (Google, Yahoo and MSN) offer these links, with the top spot going to the highest bidder. The other search engines usually take the PPC results from the top three search engines and the links can also be found in thousands of other websites and blogs, so the online coverage can be very wide.

As the top three search engines use different Pay Per Click Management software, it can be tricky and confusing to setup and manage the campaign. We can handle all aspects of your PPC campaign, and comprehensive stats will be provided so you can see it working.

Instant Results

Gaining good natural listings can take time, especially if the domain name is new, so to ensure search engine visibility and online brand presence a PPC campaign should be undertaken. Even when the site has achieved good natural listings, a well maintained Pay Per Click can provide good value for money.

Setting up the Pay Per Click is only part of the picture, as your website may need new pages making to take advantage of the targeted links. The PPC links can go to any page on your site, and we can set up new pages for a new PPC campaign.

PPC campaigns are highly targeted, and we make sure the right people see and use your links.