seasoned manchester online marketing

Search Engine Marketing (SEM)

Search Engine Marketing is the process of building your brand presence online, and gaining/ maintaining high search engine rankings. It involves a mixture of the following techniques:

High visibility, natural search engine listings for your site

We work hard to give clients a strong online brand presence.

To enable people to find your site, different online marketing methods need to be applied:

 

Search Engine Optimisation (SEO)

Getting high search engine rankings is often described as the process of Search Engine Optimisation, but it really deals with enabling the website to be found by changing/ optimising various parts of the site. Sometimes SEO alone can gain high rankings, but usually other SEM techniques are required.

Choosing the right keywords that people will search for you, and integrating them with the site is a major part of SEO.

 

Pay Per Click Management (PPC)

PPC (Pay Per Click) links are search engine results normally found on the top and right hand side of search engines. Each click costs a certain amount of money, and depends on how competitive the keyphrase is, and how close to the top of the results your link is found. We can advise on a PPC campaign, which keywords will be the most cost effective and provide instant online marketing results.

 

Link Building

For high visibility natural search engine listings (the main results in a search engine), the key is to understand your offering, develop a strategy, optimise the site (SEO), and then develop a link building campaign. The more good quality links there are pointing to your site, the more search engines regard your site as an authority, and the rankings will improve.

 

Blog Marketing

Search engines favourably rank sites that have highly relevant and updated content. Blogs were once mainly used as online diaries, but are now being used more by businesses wanting a useful way of updating their site, and keeping clients informed of news and products, whilst interacting and building relationships in a personal way.

 

Article Writing & Marketing

Article Marketing is useful for search ranking, as it can give a large amount of links to your site, by writing and then submitting articles to directories. We can help devise the strategy, write the articles and submit them to the directories.

 

Social Media Optimisation (SMO)

Social networking, community, book marking and media websites provide free listings for people to share views, contacts, video, photos and interact with each other. More businesses are taking advantage of the advertising and networking opportunities available within social media sites.

 

Email Marketing

Email marketing is a highly effective and affordable way of marketing your services. Once the design template has been set up on the system, newsletters can be edited in-house and sent out to your list whenever you need to.

 

Featured

Transport Support

We have recently produced the Transport Support online store, which is taking orders now.

More info>

Transport Support web site

 

Contact us

Contact us at info@seasoned-design.com, 0161 212 1036 (Manchester), or fill out our contact form to talk to us about your web design project.

Seasoned Web Design, 23 New Mount St, Manchester, M4 4DE